Addressable TV: The future is now

A deep dive into the current state of the industry—and what’s next

For years addressable has been viewed by the industry as an integral part of the future of advertising. But as more brands and agencies embrace the ability to target precise viewing audiences, that future is now. Sponsored by Dish Media, this report covers research conducted by Forrester on behalf of DISH Media, Cadent, Canoe, Comscore, INVIDI Technologies, LiveRamp, Verizon Media, ViacomCBS and WarnerMedia.

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